BAD NEWS!

As of the end of October, unbeknownst to us Movie Tuesdayers (cause we skipped a couple of weeks because there were only scary, bad movies out), MOVIE TUESDAY DISCOUNTS WERE DISCONTINUED!  According to the manager, it was permanent because the new owners did not like "losing money" because of the promotion.  Devastated, of course -- initially because we had to pay regular price for a 3D movie (Megamind -- very cute, but not really worth the 3D) -- I wrote a letter the next morning:

To Whom It May Concern,
The Rave Movie Theater in Hazlet, NJ is a great theater.  The movie house is clean, the employees are friendly, and the $6 bargain Tuesday promotion was simply the best deal around.  Eight friends and I formed a Movie Tuesday Group and each week for a year and a half we happily met up on Tuesdays after work to see a movie – and it did not matter what kind: good, bad, or otherwise.  Unfortunately, we discovered that as of 10/28/10 the bargain Tuesday promotion had been suspended indefinitely.  This came as a shock when we went to see and pay for a 3D movie and were told to hand over $14.75, which if we had to do so weekly, would be cost prohibitive.  Even the regular movie price of $10.75 has priced us out of weekly movie going (that’s why we were so thrilled to discover bargain Tuesdays).  There was a different air out the movie theater that night – most notably there were far less customers.  And now we will be among the “less,” and our group activity has ended.  I write this letter to appeal to whoever decided that this discontinuation would be positive and permanent.  Please reconsider and reinstate bargain Tuesdays.
As of today, Rave has lost 9 regular customers.


Sincerely,


Lindsay Nelson       

And the (very prompt) reply:

Ms. Nelson,

Rave has not stated that this is permanent. This is being discontinued for now during the holiday period, as has been done in the past by the previous owners as well. [NOT TRUE!] What we will do with this program or something similar to it, is unknown at this time. We are assessed penalties by the studios for so heavily discounting these tickets that it is completely cost prohibitive to continue doing so.

In order for a program such as this to work, it must work on both the customer’s end and our end, and that just isn’t the case right now. This actually costs us money to run, especially during the holidays, hence the current discontinuation.

Regards,

Ron Walker

DEVASTATION, LIES, OH THE HORROR! 


Needless to say, Movie Tuesday stopped.  On principle.  So sad.